Our Mission

Photo by EVG Culture on


Educating the world of esports on the importance and relevance of a person centric approach then delivering a system that works for you


Just as you need a high spec system to run your hardware and software so performance is optimised, you need a proven system to ensure your people are performing at high levels

Just as IT support is necessary to keep a smooth running of your systems, you will receive support for your people when you need it

The NEAT system is designed to benefit your organisation by:

  • Improving communication
  • Strengthening relationships
  • Improving mental health
  • Resolving misunderstandings
  • Gaining clarity
  • Improving performance

The Person Centric Approach

We recognise organisations need to create roles and roles are filled by people.  It is people that drive an organisation forward, meaning it’s imperative to nurture your people, recognise them as individuals and learn to understand what drives each person into doing what they do for when you understand the ‘why’, you can help them be their best

Getting it wrong

There is so much more to being a professional gamer than competing and striving to win and a lot of people get it wrong and experience things like:

  • Burnout
  • Poor diet
  • Fatigue
  • Loss of focus in key moments
  • Anger
  • A feeling of low self-worth
  • A disconnect from your team mates

Getting It Right

The foundation of the NEAT system is based on the following 3 principles

  • When the person thrives, the professional thrives
  • When a person feels valued, trusted and respected they will perform consistently high
  • Knowledge, when exchanged between people, not titles or positions, empowers all involved

Your mind is the most powerful tool you have, and although you might not realise that now, when you experience the NEAT system you’ll learn what to do differently to unlock your true potential

The NEAT System

We know how busy you are running your organisation so let us free up time for you so you can focus on what you do best

The NEAT system is deliberately designed to be integrated into any organisation to run along side your current operations to enhance delivery and therefore performance and outcomes. There are four ways in which you can integrate the system into your already successful organisation:

  • 1-2-1 coaching
  • Group Coaching
  • Workshops
  • Reverse Mentoring Programme

Our Experience

With over 25 years experience competing and coaching at high levels including over 10 years as a mental performance coach, and over 17 years supporting and coaching young people in sport and life, we understand your challenges, concerns and desires and we also have the solutions

The success we’ve had in traditional sports can now be experienced for Esports players and teams. We want to make our experience available to all and realised to do that we have to take advantage of social media to reach a worldwide Esport audience

Here are some testimonies from people that have accessed our experience…

“The amount I’ve improved the last month is CRAZY! Your help is honestly incredible” ESports FIFA Pro – UK

“So far, it’s been great to work with you Mike and it’s really showing in not only my results on the track, but as a person too 🙂” – Sim Racer pro

“You changed my life/mind completely and helped me find the motivation to continue to do ‘X’ and change the whole thing to Esports” – CEO and Founder of Social Media Company

I’ve never experienced coaching like this before? Mostly in books I’ve read they give you techniques like visualisation, positive self-talk and body language etc which I find useful, but in this program I actually get to know who I am and what I stand for: I’ve started to realise what are the things that distract me, and the people who negatively influence me. I’ve actually learned to be aware of my thoughtsFootball (soccer) player – Finland

Definitely since I first spoke to you I haven’t felt any negative thoughts or anxiety completely at all which is fantastic!” Football player – UK

“I expected a better personal performance but nothing this drastic! This is the first time in my 10-plus-year career I’ve scored 20 points and not missed a single shot.” – Pro Basketball Player – UK

“I am continuing to apply the technique without much thought needed. “I won my first ever MVP!” – Soccer player – USA

“Yes, can definitely recommend with golfers or other sportsmen, it can help anybody improve in their sport” – Pro golfer – UK

Tell us your thoughts and let’s plan to chat

Your performance is about to get supercharged!