On Saturday I drove 6 hours, from Manchester to Dorset to meet up with a special bunch of people.
I met these people in 2012 at The London Olympics in our roles as Games Maker Volunteers for the basketball events.
Our love for the game and passion for taking part in a once in a lifetime opportunity drew us all together and every year for the last 8 years we have nominated a host who organises a basketball game against a local team, a night out and accommodation and it’s only fair each volunteer gets to host, hence the reason for travelling to Dorset.
There’s another Games Maker that lives in the same town as me, and used to play on the same team so it made sense to share a car for this long trip and with a long trip comes topics of conversation.
I turned the topic to my brand name, The Mental Performance Guy and from a marketing perspective, it didn’t really send the right message to potential clients.
So I ummed and Ahhed about it with my friend, considering options and new names, and decided Elite Sports Minds 23 would be more attractive to potential clients.
Let’s break this down…
Elite as in the highest level
Sports as in, it’s sports people I want to attract
Minds as in, it’s the mind of the elite sports person I am an expert in helping
23….? My favourite basketball player was and still is Michael Jordan. He wore….you guessed it 23. Arguably the best player in the game, he had amazing individual talent yet he only started to win when he changed his mindset and accepted a new perspective.
So Elite Sports Minds 23 is a reflection of the area of expertise I deliver with a personal touch.
So what do I do?
The mind of an elite sports person is challenged in many ways including facing adversity, change of environment, training, competing, results….
I help athletes, not only understand there are always choices and new perspectives to consider when they need to overcome adversity or improve performance quickly, but I take them on a journey of self-exploration and understanding so they become resilient and able to make the right choices at the right time.
Now I’m changing my Instagram, Twitter and Facebook accounts to reflect this change.
You can find me at
Hope to see you there.