My Journey

The Journey To Become The Most Sought After Sports Mental Performance Specialist Part 8

The red beads of a glass timer fall from one sphere to the next

“Personal growth is not a matter of learning new information but unlearning old limits.” 

Alan Cohen

Developing The System

In November 2019 I completed my NLP Master Practitioner course and felt a great sense of achievement.

I was invited to join a growing community called Achology. A community of like minded-people that wanted to learn the strategies of improving self or others. I could access courses, take part in discussions but most importantly connect with other people.

I would become part of an online community building connections all over the world and enjoying it, and in the background I was building connections in the world of football.

One of the most powerful messages and life lessons I learned was the power of the mind and knowing we all have the ability to control what we think and therefore what we do or behave so I set about creating a system, a program aimed at professional athletes that were struggling and wanted to improve quickly.

In my younger days I was voted the Most Valuable Player of the England U19 basketball team, meaning for that moment, I was the best player in the country.

To this day, I do wonder what if I had the mental tools to thrive, would things have worked out better for me because I was really shy and I let my basketball do the talking. I didn’t really know how to communication in a way that would allow my ability to go as far as it could.

People guided me and sometimes they led me down the wrong paths and I know this is typical to the young footballers and other athletes today. A young athlete eager to do well, will very rarely question a coach or manager, (the person in charge).

Basketball was my outlet and I believed when I played well, people would like me, which to some extent they did, yet I know now, external praise and appreciation only goes so far when it comes to self-worth and confidence and because I was shy, I didn’t know how to speak to coaches or ask the right questions so the system builds communication into the program.

Just imagine how a team could quickly improve if the players were all encouraged to talk and ask questions rather than do as they are told??!!

Young athletes need to know the value and power the right communication can have, bother verbally and non-verbally.

When I created the system, I reached to a few footballers on LinkedIn and offered to coach them for free to see how the system worked and if they saw the value in it.

Two out of four players I connected with bought into it which leads me to another lesson. As much as I know the program will help any player wanting to improve, not all players have the right attitude and a player will only commit if they are ready. The lesson – rather than chase players to participate in the program, those who didn’t engage I left them to their own devices.

These two wanted to come out of their comfort zone. They wanted to be pushed and challenged, and that in itself will get you places.

So I had two great players learning the system and both saw improvements with one player improving so much a club was about to sign him but then it happened.

The greatest lockdown in human history hit us.



Life changing!

I had a day job and I was put on Furlough, meaning, I didn’t have to work but I would be paid 80% of my salary! Perfect! I could now spend time working on building a reputation and working for free with clients and build something unique for players.

I continued to work with my clients and even expanded my clients to include 3 e-sports players and at this moment in time, I can’t divulge who they are because that’s what we agreed, but I’m hopeful when the e-sports competitions start again, we will be having serious talks about working for the team.

Let’s go back to Achology and the potential to work with other people wanting change because sports wasn’t my only interest. Procrastination is a topic that has interested me for so many years and now I understood the thoughts and actions needed to overcome procrastination, I wanted to help people who suffered from it, so I connected with four people through Achology, a golfer in Scotland, A woman in Switzerland, a woman in New York and a man in India.

During lockdown I was able to practice my growing craft and keep improving my offer all working towards my aim of becoming the most sought after sports mental performance coach.

But there was one thing that I was struggling with – Marketing.

I’ve seen some great marketing but received shit services, but it’s the marketing that attracts you to the product.

I know I’m a great coach because the results speak for themselves and I love to help people overcome the challenges in life and sports that hold them back or affect them in negative ways and I want to offer you an opportunity.

I know there are some people reading this who won’t take the offer up. I know some are sceptical and I know some are stuck in their ways.


If you have an open mind to learning and want to know how to improve quickly for improved outcomes, I invite you to download your free download that includes three tips you can use straightaway.

By Mike Nichols

when the person thrives, the professional thrives

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s