My Journey

The Journey To Become The Most Sought After Sports Mental Performance Specialist Part 1

“The journey of a thousand miles begins with a single step.”

Lao Tzu

Back in 2011…

2011 was an eventful year for me. I was half way through a Sports Development Degree at the well known University of Bolton and I heard the government cut funding to most of the Sports Development Jobs! Shit! That’s my plan A out of the window! Now what?

The workings of the sporting mind had always interested me and as I was going through a period feeling lost and unvalued, I found myself walking aimlessly around WH Smiths in Bolton when a colourful book caught my attention.

Perhaps it was my subconscious leading me, fate, or just pure luck but whatever it was, I picked up this book and with a title “Just get on with it”, I just had to get on with it and buy the damn thing!

I read it from page to page in record time and at the back I found a contact email for the author. Instinct told me to reach out to say thanks for the insights, Ive opened my mind to new learnings and it really helped me in my time of need.

Not expecting a response, I left it and was pleasantly surprised to get a reply after about 2 hours.

To cut a long story short, the author, Ali Campbell, (not the lead singer from UB40) suggested I invest into becoming his mentee and as part of that deal, I was offered a place on his NLP Practitioner course up in Scotland.

I’d heard about NLP and at the time was unsure about what it was, how it worked but immediately said yes.

After splashing out a shit load of money, that I didn’t have but considered it a good investment in self development, i planned my trip up to Scotland around my full time studies.

The seven days were packed full of energy, insights, mind blowing strategy and techniques! I was hooked!

The people were amazing and we built strong bonds and I’m still in touch with some of those people today.

But it was our final day when we got to practice on an unsuspecting crowd of 200, I really believed NLP was the answer to my problems.

As I worked my way around the crowd of women, all in attendance to learn how to stop over eating and lose weight, trying to get to people before my fellow NLP Practitioners, I targeted an eager-looking woman and armed with a bar of chocolate, I performed the Compulsion Blowout technique and in just a few minutes, she was repelled by the sight of the chocolate!


Was this for real!?

Or was she just falling into crowd mentality?

Just before I left for the long journey back to Bury, My mentor, told me I was ready to make a career out of helping people using NLP and after I arrived back home to sunny Bury in North Manchester, I focused on establishing myself as a top NLP Practitioner, helping people overcome phobias and changing mindsets.

But something wasn’t sitting right with me…

Join me for part 2 to find out what wasn’t sitting right with me


Basketball Players – OutSmart Your Opponent With This Simple Shift Of Perspective


There’s no better feeling than winning!

There’s no better feeling than getting an edge on your opponent and feeling you are getting the better of them.

You lock them down and limit their ability to do what they do best


What I’m going to tell you, some may find controversial.

Traditionally, basketball players when being taught defence are taught to focus on the chest area of the attacker because this is the only part of the body they can’t fake. That makes sense until you discover another perspective.

Another perspective that was born from experience, research, pilot schemes and live performance, will tell you that this traditional method needs to be left behind.


In a test, one former GB player, Devan Bailey was coaching on a camp I was also coaching on a few years ago in Bury up in the North of England. Devan is a quiet guy, humble yet intelligent and when I approached him with this new strategy to try out, he was open to it.

I explained the concepts to him and he took them on board. As a baseline I asked him to give me a number from 1 to 10 as to how in control and his confidence was in stopping the attacker, before the exercise and he gave me a number. After the exercise I asked him the same question and the number had increased! It also showed in his movement and behaviours.

His level of feeling in control and ability to stop the attacker had increased!

Just by shifting his perspective.


To outsmart your opponent with a simple shift of perspective, click here to access the academic paper and methods, for free.

The research included travelling around the North West of England, filming 200 players from amateur to pro including players from The Manchester Giants, Moss Side Tropics, Burnley basketball club and Bolton University.

Are you a professional player?

Are you a university wanting to improve performance?

Get in touch by clicking here

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