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My Journey

The Journey To Become The Most Sought After Sports Mental Performance Specialist Part 16

“Thinking and taking action when you’ve learned new concepts and perceptions have two different outcomes. No-one knows what you’re thinking and will perceive you as the same, but everyone can see you take action and will perceive you as improved”

Mike Nichols

Marketing


Joining an Online Community

About four years ago I delved into marketing and learned terms such as funnels, up-sells, One-Time-Offer and Ideal Client amongst others and my mind for some reason didn’t like to really grab onto and believe these concepts and I know why.

When there is something new introduced into our lives, as marketing was with me at the time, I was eager to learn these concepts to help me transition from my day job to a life coach and as part of this process, I learned about marketing to help me attract the right kind of people.

I joined an online community called ClickFunnels which made their branding and services so attractive, I just bought in and paid a monthly fee to access their services, support and community. I got a couple of free t-shirts, a free domain name and really enjoyed learning the principles and concepts of marketing. There are people in the community going through the same journey and I connected with a lady in the USA who was great at designing logos and I used her talents to create one around my life coaching program called Move Me Forward.

On the weekends I’d go over to my parents house and record video content and write copy and put it all together in the online course software which made it so easy to put together. Great job ClickFunnels!

The Reality

I thought I was doing everything right. ClickFunnels has a step by step guide to help me from starting with my idea, to creating my ideal client, to getting it out there. I was following the steps and when I launched my online course, I expected to see clients come rolling in…

It never happened.

What was I doing wrong?

I have some ideas as to why it didn’t work but I’m not upset, angry or frustrated it didn’t work out because I learned so much and am putting some of the principles into my marketing today and I want to reflect and share what I learned about myself and how, if you want to improve your performance, you must have the right mindset

The Right Mindset

Firstly, you must have a purposeful and positive reason to change and improve. Back then my reason was born from the hatred from my day job. I hated it so much, I just wanted out.

But I’ve learned wanting change through hatred will only get you so far.

Secondly you have to have an open mind to learning new concepts and perceptions.

How we see the world is based on our past experiences, and from these experiences we create values and beliefs and we kind of fall into who we are and become comfortable with who we are.

When a new concept or perception is introduced to us, we can be defensive and ignore it without a real reason to change. Without a positive reason, you won’t be able to consider the possibility that a new concept or perception will be beneficial to you. You need a reason to change before you accept different concepts and perceptions.

The final principle is the ability to take action and it is here where many people fail and let themselves down.

They have a good reason for change, they have an open mind to learning new concepts and in their mind they are doing all the right things.

They think they are ready for change, but change doesn’t happen just by thinking differently. Change comes from acting and behaving differently.

Footballers don’t improve just by thinking. Yes they can learn new concepts and perceptions, but unless they take action on and off the football field, no-one will be see and appreciate the learning that took place.

Connections Are Key

I’ve learned some new perspectives about marketing and let me quickly list them

  • You can have the best product in the world but it it isn’t presented to the right people, it is the worse product in the world
  • You can have a shitty product but if the marketing is great, it will sell
  • Sometimes a person doesn’t realise they need a service until it’s too late
  • People often connect to a product or service based on how that product or service makes them feel
  • A person will only look for change when they have a need for change

What Does This Mean For Footballers?

I know there are football players out there that want change because they are pissed off and frustrated or simply want to improve.

They are tolerating the situation, some through fear of not wanting to say or do something wrong that could jeopardise their career and some filing used which lowers their self-esteem which impacts on their performance, which raises anxiety levels because they know they can be so much better than they are showing.

Perhaps they are hungry to be more famous and wealthy than they already are.

There are players out there that have a reason to change.

From a young age, players have experienced being in a bubble of learning and growing and this bubble limits their mental growth, concepts and perceptions. They form values and beliefs at a young age and once they make it to the big stage, these values and beliefs are no longer relevant because the person has grown and the situation has changed and it is this misalignment where problems can begin.

From wanting to change, a player needs to give themselves permission to have an open mind to learning new concepts and perceptions to move in a direction that benefits them.

I can tell you with 100% confidence there is at least one new concept only three football players have experienced that improved their ability and changed their values and beliefs for the better which improved their approach to football and life.

How do I know? I created the concept.

As I mentioned earlier, when you don’t take action, there will be no improvement in performance and I encourage any player that has a reason for change and has allowed themselves an open mind to learning, to TAKE ACTION.

What I’ve come to appreciate is some players don’t know what actions to take or what words to use to create change which is why my service supports them in creating these actions.

“I help players take action WITHOUT the fear of jeopardising their careers”

This Is Part Of My Marketing

Why do I blog?

You may have already realised but what you’re reading has purpose. The purpose is to show you there are ways to improve your performance as a football player but only when you’re ready for change so the question becomes who is ready for change?

Let me explain to give you an insight to help you decide if you are ready for change.

Let’s use this analogy. Imagine you have back pain. There are five stages to experience before you take action

  1. You are tolerating back pain. You aren’t seeking out a solution
  2. The pain is getting worse. You are considering finding a solution.
  3. You’ve heard of various ways to help back pain, surgery, massage, chiropractor etc and are considering your options
  4. After researching you decide a chiropractor is the best solution
  5. You find a chiropractor and start improving.

I don’t help with back pain but I do help players improve performance and remove frustrations quickly.

If as a football player and you’ve had enough of tolerating your situation and want things to improve, you must go through the next 4 stages to find your solution.

To start your journey click here now